"Uncorking a bottle is a journey."
La Gourmand/Drinkers is a self-operated wine brand with physical stores in Beijing, Shanghai, and Hangzhou. The project involves a visual upgrade for the brand and the visual design of the online store, including secondary graphics, color schemes, layout guidelines, and more. As the target audience skews younger, modern graphics are used in the visual expression to convey a lively and contemporary feel.